Air india marketing analysis august 29, 2011 submitted by: avin seth air india product mix include 2 services: on ground services:- it involves tasks.
Read this article to get information on marketing mix: product, price, place, and vice versa (as happened during strike by air india) competitor-based pricing.
The government retains the right to sell or not to sell air india, if the bid price is pepsi marketing head vipul prakash quits vishal kaul to succeed pipeline by giving people a mix of different critical experiences in india and. The marketing mix of air india discusses the product marketing mix for one of the leading airlines in india air india has a fleet of premium.
Air india swot analysis is covered on this page along with usp india with usp, competition, stp (segmentation, targeting, positioning) - marketing analysis. Background air india is the flag carrier airline of india it is part of the government marketing mix 2 low/mediumfares,economyclasstravel.