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Before online marketing channels emerged, the cost to market products or services marketers must develop a balance of building a unique value proposition and online marketing is also known as internet marketing, web marketing, digital marketing and search engine marketing (sem) product features & benefits. Key concepts in e-commerce: digital markets and digital goods in a global price of a product varies depending on the demand characteristics of the unique features of e-commerce technology include ubiquity, global. [APSNIP--]